Land Rover is an iconic British Brand known for its versatility on different environments including tackling rough terrain. It is one of the longest surviving four-wheel drive brands in the market and a popular choice for customers seeking vehicles for all terrains. Genera Land Rover buyers tend to be people who are looking for hard-wearing durability combined with spacious and comfortable interior spaced. Land Rovers are however limited in terms of style and design, which could be a left over consequence of the brand’s military history.
Land Rover 1945-1965
The history of the Land Rover can be traced back to the 1940s. It is rumored that the idea for the design of the Land Rover was born in a sketch made in the sand on a popular Welsh beach in 1947. The idea was to combine simplicity with rugged, dependable quality which is what the Land Rover eventually became. Land rover would experience success in the first year of launch, expanding to export the car to nearly 70 countries in a very short time.
In 1950, the Rover Company made certain design changes to the original Land Rover’s dynamic four-wheel system as well as the overall design. In the 50s the Land Rover began to feature larger, more powerful headlights as well as the hard top. A year later, in 1951, changes were made to the engine as well, upgrading the 1.6 liter unit to a 2.0 liter. By 1955, Land Rovers received a new power unit.
In 1956, the Rover Company decided to increase the wheelbase on the Land Rover for more space and the car became even bigger than before. Diesel engines became available as an option for the Land Rover vehicles. The Land Rover Series II debuted at the Amsterdam Motor Show in 1958. By the end of the decade, the company was selling more than 250,000 Land Rover vehicles. In 1965, the Rover introduced an alloy V8 engine, which was more powerful but also very lightweight.
Land Rover 1965- 1985
In 1967, the Rover Company merged with Leyland Motors which made a 6-cylider 2.6liter engine available to Land Rovers that were made afterwards. In 1968, Rover and Leyland Motors both became part of the British Motor Corporation (BMC.)
By 1970, the company had introduced what was to become its most famous brand of all time; the Range Rover. A year later, the Range Rover got the RAC Dewar Award for outstanding technical innovations as the Land Rover was selling 750,000 units the same year.
In 1975, British Leyland had some financial troubles and had to get state bailout to avoid bankruptcy. In 1978, the assets of the two companies were finally divided and Land Rover Limited was created and for the first time since inception, the company was under independent management. In 1981, the company released the 4-door Range Rover which exceeded 1 million units sold. The LAND Rover 90 made its debut with specific automatic gearbox improvements.
Land Rover 1985- Present Day
In 1987, Land Rove decided to launch the Range Rover in the US, thereby creating the Range Rover of North America. By 1990, the company had soon cemented its position in the car market as it celebrated 20 years of Range Rover production. The Defender was also introduced very soon.
Land Rover was acquired by BMW in 1994, and production topped 100,000 units a year. Three years later the company announced the debut of the Freelander Series. The company celebrated its 50th anniversary with the release of special limited editions of all four new model lines.
In the year 2000, Land Rover was sold to Ford Motors and a year later, the company’s production reached 3 million units. Over the years, the company has undergone major changes even merging with Jaguar to form Jaguar Land Rover. In 2008, the company was sold to India’s Tata Motors. In 2012, the company signed an agreement with Ford Motors to buy Ford Engines until 2019.
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