Nissan is one of the most recognizable car brands in the world with a worldwide reach. The Nissan Motoring Company can be traced back to 1911 when Masujiro Hashimoto founded the Kwaishinsha Motor Car Works. The first car the company ever made by the company was the DAT in 1914. Four years later, the company’s name was changed to DAT Jidosha & Co.
In 1925, the company was once again renamed to DAT Motorcar Co, and it produced a second smaller vehicle that was named the Datson (son of DAT). But the name was quickly changed to Datsun since “Son” also means “loss” in Japanese. In 1931, the company became affiliated with Tobata Casting. In 1934, Yoshisuke Aikawa, the owner of Tobata Casting expanded the company’s automobile parts division to establish a new subsidiary known as Nissan Motor Co. Ltd.
The new Nissan Motor Co. Ltd soon merged with other business and when the construction of its manufacturing plant was completed in 1935, the company began the production of trucks. The company took advantage of government subsidies to get into building engines, airplanes and trucks for Japan’s military. By World War II the company was the 4th largest automobile maker in Japan.
By the 1950s Nissan was already making its mark on the world stage as it began entering its cars in numerous car shows around the world. In 1952, Nissan entered into an agreement with Austin Seven’s to assemble 200 0 Austin’s and sell them in Japan. This agreement gave Nissan the rights to Austin’s patents which the company used for the development of its own engines. By the end of the decade, Nissan had built more than 20,700 Austin Cars.
Nissan 1965- 1985
In 1967, Nissan launched the Nissan L Engine, used in the latest Datsun 510 model. The Datsun 250z also known as “Nissan Fairlady Z” and “Nissan S30” both made their debut in 1969 and went on to enjoy massive success in the motoring industry. That same year, Nissan merged with Price Motor Company a partnership that resulted in the creation of the more upmarket models like Gloria and Skyline. The Prince name was dropped from the two models and the Nissan name adopted. By 1970, the company had become the world’s largest automobile exporters.
The oil crisis of 1973, made Nissan deviate away from the high-quality small economy cars and move towards building factories in the US, Taiwan, Australia and New Zealand. At first many of these new plants focused on building trucks and the Hardbody but eventually diversified to include SUVs such as the Pathfinder, Xterra, Maxima and Altima.
In 1983, the Nissan emblem underwent a few changes and the Cedric model y30 was launched. In the same year, the company also announced the Model Series VG engines. The Nissan Motor Manufacturing UK was established the following year and the Laurel Model C32, Bluebird Model U11 and the Bluebird Maxima Model PI11 were launched.
1985- To Present
In 1985, the company’s production exceeded 40 million units and Nissan’s new training center was also completed. It was also in this period that the Skyline Model was launched. Nissan’s most famous vehicle the Cedric Model Y31 was introduced in 1987. This car would be the “Car of the Year” that year.
By the time Nissan introduced the Safari Model Y60, Cedric Cima Model FY31, Gloria Cima Model FY31, Silvia Model S31, Celfiro Model A31, Maxima Model j30 and the Prairie Model M11, Nissan had established itself as one of the world’s leading brand with sales exceeding 20 million units globally.
As the new millennium rolled around, Nissan began concentrating more on building Mini vehicles and introduced the EV Hypermini. Nissan has continued to grow in the market, in part because the company has continued to diversify its vehicles and improve existing models.
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